Top 5 Consumer Finance Apps in Argentina Q4 2023

In Q4 2023, the top 5 consumer finance apps in Argentina showed varied performance across downloads, revenue, and weekly active users. Here’s a closer look at how these apps fared:

Mercado Pago: cuenta digital had a notable quarter with consistent download numbers. Starting at around 127K downloads in late September, the app saw a peak of approximately 203K downloads in late October before stabilizing around the 160K mark towards December. Weekly active users fluctuated slightly but maintained a robust presence, peaking at 16M users in early October and closing the quarter at about 15M users.

Santander Argentina experienced a more variable download trend. The app started with 61K downloads in late September, rose to nearly 70K in late October, and then saw a gradual decline to 30K by the end of December. Active user numbers were relatively stable, peaking at around 1.1M in early October and ending the quarter slightly above 1M.

BBVA Argentina showed a decline in download numbers over the quarter. Downloads began at 30K in late September, peaked at 32K in early October, and dropped to 19K by late December. Weekly active users also saw a decline from approximately 1.1M in early October to just over 1M by the end of December.

Google Wallet maintained steady download numbers, starting at 6.9K in late September and peaking at 10K in early December before ending the quarter at 6.6K. Active users showed a slight upward trend, starting at around 11K in late September and peaking at 14K in early December.

Splitwise had a notable increase in both downloads and revenue. Downloads saw a significant spike from 3.9K in late September to 8K by the end of December. Revenue also saw a peak in early December at $738 and another high at $732 in late December. Active users fluctuated but ultimately remained stable, starting at around 23K and ending at 19K.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower’s platform.